Email newsletters & direct email

As a freelance copywriter, my clients often ask me how they can communicate with their customers better. My first port of call is to ensure that their main written communications - print and web copywriting - are up to scratch.

My second is always to ask whether they have an email newsletter. While spamming and phishing have given some email marketing practices a bad name, email can still be one of the most effective ways of marketing your product or service directly to your customers, especially if you have a good freelance copywriter who understands your business!

In the excitement of winning new customers, many businesses overlook their biggest sales asset -" their existing customers. People that have already bought from generally spend more money with you than a new customer and an email newsletter can be an effective tool to sell additional products or services to them or reinforce your brand identity in a highly targeted way.

The best thing about email marketing is that your customer has already expressed an interest in your product or service by signing up to your email newsletter - all you have to do now is make sure that you use your e-mailouts effectively. That-s when my services as a freelance copywriter are invaluable.

From identifying your key customer groups to planning your campaign creative, I can help you create an email newsletter or direct email campaigns that pushes the right buttons and generates more sales of your product or service from your existing customers.

Contact Derryck now on 01803 867 177 or use my contact form to get in touch.