Website Copywriting

Creating a website that sells your product or service effectively requires a different set of skills to advertising or print copywriting so it-s little wonder there are now specialist web copywriters, such as Copywriting Devon.

Web users tend to have much shorter attention spans -" statistics have shown that the majority of people landing on a website home page will leave within 8 seconds. Your web copywriter needs to create succinct, high impact copy so your message gets across quickly.

There is also the issue of Search Engine Optimisation. Optimised content is one of the key factors in improving your page rank and there is a technical skill required in keyword/phrase inclusion and getting the right keyword density. I currently produce around 200 SEO articles and web pages every month, working with a team of UK copywriters who are all UK-based and native English speakers.

Of course, getting the right keywords in the right order isn-t enough -" every SEO article or web page your web copywriter produces needs to not only be readable but to provide a primary sales function. After all getting high rankings on Google is wasted unless your web pages can convert your site visitors into paying customers.

Finally, any web copywriter worth their sale should have a broader understanding of good website design, how to generate leads through search engine marketing and how your website fits into your broader business aims.

I offer all my clients the benefit of my marketing expertise and my experience with dozens of web clients -" contact me now on 01803 867 177 or email me.